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Product Marketing Manager

Vancouver , British Columbia
Only English Required
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Job Description
  • Owning and communicating the product story and positioning based on buyer personas.
  • Researching and understanding the market problems and business plan for products in conjunction with Product Managers.
  • Keeping up to date on the product road-map from Product Managers in an effort to evolve the marketing strategy and product positioning.
  • Defining the buyer personas for each product based on market research and internal stakeholders.
  • Creating and executing the product and feature marketing launch strategy.
  • Working with Client Engagement and Inside Sales to identify and execute product campaigns for targeted client groups.
  • Developing and maintaining “floor” product pricing with collaboration from Marketing Managers and Product Managers.
  • Developing and maintaining a revenue forecast for the products.
  • Measuring effectiveness of product marketing programs and reporting on monthly lead and sales pipeline progress for client opportunities.
  • Delivering creative product and thought-leadership content via events, blogs, whitepapers, case studies, videos, pitch decks, and other outlets to help articulate the value of the products.
  • BA/BS/Bcomm degree or equivalent working experience.
  • At least 3 years of experience in digital marketing and/or product management, technical product marketing experience preferred.
  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting/selling ideas in this role.
  • Ability to understand, simplify and communicate complex industry environments or technical products to a variety of external and internal stakeholders
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products to life. You are at the center of our entire organization, constantly interacting with teammates, clients, and prospects.
  • Passionate about their work.
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